Aan de Doorns cellar has been producing fine wines since 1954. Their Cape Ruby Port label was more recently revitalised. The redness is bold and distinctive, while the gold foil stamping makes for a striking shelf presence.
At launch, the port’s new packaging was greeted with enthusiasm from distributors and clients. The estate reports that it also added to demand – meaning increased production and distribution, with profits well in the black.

Immediately after its launch, the revitalised Cape Ruby packaging was met with enthusiasm from distributors and key accounts. The new contemporary look allowed the winery to raise pricing, increase production and expand distribution.